Meeting the challenge of a new liquidity landscape

Between money fund reform, low interest rates and more stringent banking regulations, the liquidity landscape has changed dramatically since 2008, causing investors—particularly institutional investors—to re-evaluate their liquidity needs. What won't change is Federated's long-standing commitment to money market funds, cash management products and the investors who rely on them every day.

At Federated, managing cash at the short end of the yield curve is more than a business line; it is a fundamental strength of our business. We understand that how a firm manages cash is essential to both its short-term stability and its long-term profitability.

With more than 40 years' experience in liquidity management and industry-leading resources, Federated can provide numerous options to help investors strategically allocate cash. From an extensive array of money market funds to a range of short-duration options managed to deliver enhanced yield potential, we strive to add value in a variety of ways and have built a reputation for sound portfolio structure and a thorough credit-review process.

Having managed money through a range of market and economic cycles, Federated knows that challenges serve as catalysts for opportunity. We look forward to taking a leadership role in establishing best practices and new, innovative investment options that support investors in a dynamic liquidity environment. Most importantly, our clients can count on Federated to partner with them as they navigate this environment to build a multi-faceted liquidity strategy that even more effectively and precisely addresses their needs for quality, maturity and yield.